QUALITATIVE TOOLS  :::  QUALITATIVE SOLUTIONS  :::  Why MDK ?
ABOUT QUALITATIVE TOOLS...

 

They are oriented to the "understanding"
Based on the Psychology
Fundamentally they carried out indirect questions
We seek to find the "reasons". (Conscious or unconscious)
Their fundamental methods are the focus group  and the depth interview
We understand the phenomenon picking up a great quantity of information on a relatively small sample
We analyze the speech with indirect methods

 

 

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